Knowing the
fundamentals gives the designer a much closer relationship to
the work. The white page is before you. How will you use it
to tell the story?
The challenge is to really
listen to the client, to discern what it is they are trying
to say...even if they if they aren’t sure what that is
themselves. And then to reflect it back to them, in a pleasing
form. Even the simplest things can be beautifully designed.
If the client isn't happy I'm not happy.
My mission is to achieve the goal while maintaining integrity
in the design.
